The Value of Socially Responsible Advertising


Executive Summary:

With Sustainability on top of everyone’s mind and further to the recent UN report “Code Red for Humanity” – we are releasing a first-of-its-kind study on ESG-positive advertising, in collaboration with the Brand Safety Institute and Nielsen Innovate.

“New Study Confirms doing good is good for business” – BSI.

Often, when brands are blocking harmful sites, they are looking to replace them with better alternatives. While previous surveys demonstrated the adverse impact of appearing next to harmful content, here we chose to focus on the other side of the coin – showing the impact of appearing next to positive pro-sustainability content compared to neutral or negative.

Powered by cutting-edge contextual AI to identify ESG topicality and intent, our study set out to explore how ESG-positive content is affecting brand perception and NPS scores. 
  • What is ESG-Positive content?
  • How does ESG-positive content affect brand perception and buying intent?
  • How can advertisers target content that resonates with their brand values?

Check out the full study here to get all these unique insights and more.

ESG-Positive Advertising and Brand Perception

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Read more how you can use ESG-positive advertising to do good and get better returns.

Let’s Power Socially-Responsible Advertising – Everywhere!