Alongside the war on the ground, a different kind of war has taken place in the cyber space – an information war. In this study we examine hundreds of disinfo outlets that continue to publish and amplify propaganda, as advertisers are caught in the crossfire.
Propelled by the rising awareness to socially-responsible advertising and With Sustainability on top of everyone’s mind – we are releasing a first-of-its-kind study on ESG-positive advertising, in collaboration with the Brand Safety Institute.
Further to the recent UN report “Code Red for Humanity” – our new study examines who is spreading climate misinformation, how much ad spend is funding it and which advertisers are caught in the crossfire.
Our team has been monitoring the increase in disinformation and hate speech on social media and took actions to make sure the FakeRank algorithms are up to speed with the latest controversial topics and false narratives as detailed in this report.
Surveying the disinformation threats to the 2020 US elections, ranging from foreign interference and voter suppression, to divisive language, offensive memes and deepfakes.
The FakeRank NLP was able to identify and debunk 3 major false narratives related to the coronavirus spread and the 5G network alleged health concerns.
The coronavirus introduces a new wave of conspiracy theories and false narrative. For social media advertisers, the risks of appearing next to conspiracies and other questionable content are increasing.
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