We are thrilled to share with you one of the most exciting studies we have worked on to date. It is a first-of-its-kind user study, in collaboration with the Brand Safety Institute and Nielsen Innovate. Propelled by the rising awareness of socially-responsible advertising and ESG (Environmental, Social, and Governance), we have set out Read more…
Happy Thursday! Welcome back to #Uplift where we summarize the top stories in socially-responsible advertising, and in this week’s headlines: 1) Google bans ads on climate misinformation2) New study sheds light on how advertisers are unwittingly funding climate misinformation3) What is the industry’s role in creating a more sustainable world Read more…
Here we go! We are kicking it off with the first edition of the #Uplift, your cheat sheet for what’s happening in socially-responsible advertising (in 5 min or less), and in this week’s selection: 1. Facebook #whistleblower revealed on 60 Minutes says “company chose profit over safety” 2. Social media Read more…
With elections nearby, the Zvi Meitar Institute for Legal Implications of Emerging Technologies organized a panel about fighting fake accounts and bots. AdVerif.ai Founder Or Levi talked about the relationship between Fake News and Advertising, as well as the implications on Brand Safety: ” “Fake News is usually considered to Read more…
We made it to the Top 25 of Accenture’s Innovation Awards (AIA) Program in the Security category. Ahead of the final awards ceremony on November 2nd – The Next Web chose to cover our story! The Next Web – Why AI and advertisers should team up to fix fake news Read more…
We talk to CTECH about our work with the “EU versus Disinformation” campaign. Learn how the FakeRank algorithm works, what is the detection accuracy and some interesting patterns we see in fake stories. We also discuss why verifying advertising content is critical to fight misinformation – Interview with CTECH
You must be logged in to post a comment.