Executive Summary:
Further to the recent UN report “Code Red for Humanity”, and with the UN Climate Change Conference #COP26 just around the corner – we are releasing a new study on global warming misinformation and online advertising.
Over the last couple of months we have been tracking the ads shown on thousands of misinformation sites. We have been seeing a growing phenomenon whereby advertising money is unwittingly funding misinformation publishers which are affecting people’s behavior and causing harm to humanity.
Interestingly, we have noticed ads served by Google and other major platforms, DSPs, SSPs, and ads of some of the world’s largest brands. And bizarrely, even ads for bags and t-shirts touted as environmentally-friendly.
The goal is to shed light on this phenomenon and help brands make a positive impact. Using website traffic data, we estimate that more than $200 Million has been spent on thousands of misinformation sites.
Global Warming Disinformation and Online Advertising
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