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The Value of Social Responsibility
Propelled by the rising awareness of socially-responsible advertising and ESG (Environmental, Social and Governance), AdVerif.AI in collaboration with Nielsen Innovate and the Brand Safety Institute set out to explore the impact of advertising next to pro-sustainability content on brand perception.
Key Findings: Socially-responsible advertising drives better brand perception and better ROI.
ESG-Positive Advertising and Brand Perception
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How can advertisers target quality, contextually-relevant content, that resonates with brand values?
Martin Bryan, Head of Sustainability at UM
Expert Reaction
“The Adverif.ai research underscores the importance of aligning brand and consumer values – particularly among younger generations who are increasingly voting with their wallets when it comes to matters of ESG.
It’s promising to see how impactful contextual alignment can be in telegraphing a brand’s ESG positioning through media.”
World's First ESG Contextual AI:
Powered by innovative semantic natural language processing to identify articles’ topicality and intent and in alignment with the UN 17 Sustainable Development Goals.
Moving Away from ESG-Negative...
- Climate change denial
- Hate speech
- COVID-19 misinformation
- Divisive language
And Supporting ESG-Positive
- Good health and well-being
- Peace, justice and strong institutions
- Climate action and sustainability
- And 14 more goals to transform our world
Let's power socially-responsible advertising - everywhere!
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