Fake News has been gaining ground in many parts of the world and also in Japan, where it has been proliferating since the 2017 general elections. Questionable websites are taking advantage of social media and online advertising systems to promote divisive content, and pose a major threat to the brand safety of advertisers. Recent studies show that 1 out of 3 brands delivered ads on unsafe sites (read more).
To protect advertisers and brands, AdVerif.ai has developed a proprietary FakeRank method. Similar to Google’s PageRank that solved Spam, FakeRank is like PageRank for Fake News detection. It leverages knowledge from the Web with Deep Learning and Natural Language Processing to understand the meaning of a news story and verify that it is supported by facts. AdVerif.ai was recently named among CB Insights’ 2019 International Game Changers – startups with potential to transform society and economies for the better.
About Atlas Associates
Atlas Associates Inc. is an Ad Tech startup with headquarters in Tokyo, Japan. Atlas are developing a Social Networking Service (SNS) management tool and browser. Leveraging their deep relationships with Silicon Valley and Israel, they will deploy global cutting-edge digital marketing technologies into the Japanese market. CEO Takayuki Miyano founded Atlas Associates after working for global companies, including Roche, Johnson & Johnson, and VP of Israeli Ad Tech company Kenshoo.
The Partnership
The partnership will allow AdVerif.ai to deploy its leading Fake News detection technology into the Japanese Market. Atlas Associates will as serve as a local representative for AdVerif.ai in Japan. Fake News takes different forms in different countries, and while existing solutions offer a generic approach, AdVerif.ai and Atlas Associate will work together to develop a fully customized technology for Japan. They will partner with Japanese media organizations and fact checking networks to train the Machine Learning models based on themes of controversial items in local news and support the Japanese language.
The Press Release (Japanese) can be found here: https://www.atlas.associates/blog/press-release-atlas